Poker Library > 1:1:1 Marketing

http://marketinggeek.blogspot.com [Marketing Geek] How do we Marketer’s combine the idea of 1:1 Marketing, the big of the late 1990ies with the stronger empowerment and consumer in control trend that has occurred in the last 5 years? I asked myself this question since I am meeting more companies who don’t really know how to deal with the new paradigm of consumer communities and loss of control to the consumer.

Some related posts from Technorati and Google.

[Consumergeneratedmedia.com] cgm: Creative Marketing Destruction: Add Water and Blog (2.15.05) .nicely articulated key WOMMA “Vision” principles around consumer empowerment, listening, .

[Fusionbrand.blogs.com] FusionBrand: The Death of "Positioning" & The Birth of Brand ...: Unsuccessful companies don’t know their markets and unsuccessful marketers don’t match product positioning to the brand image [see definition above]. Successful companies will not merely react to customer’s brand experiences but influence them through innovative product design and marketing’s 4 [or is it up to 5] P’s.

http://www.site-9.com [Site-9.com] Site-9 Weblog by Bjoern Ognibeni > Archives > Buzz & Viral: But the story just hit Digg.com and I am pretty confident that traffic to MacZot is exploding right now - generating a lot of buzz on a global scale for a tiny little ecommerce site. And if in the end hundreds of blogs link to MacZot that will give them a really big boost to their Google juice.

http://www.bluelineresults.com [Bluelineresults.com] Grassroots Marketing | Business Development: This is a great article about the changing ways of EXTREME CONSUMER EMPOWERMENT! (sounds like a GREAT game show...where's Howie Mandell when you need him?)

http://ignitehealth.blogspot.com [IgniteBlog] PLUGGED IN (Great article): Unlike static, general DTC television spots, interactive campaigns allow the pharmaceutical companies to reach consumers when they need the information most. When pharmaceutical companies began direct-to-consumer advertising, the campaigns were focused on reaching customers very late in the need state cycle, according to imc2 executives.

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